Privacy Policy
Version 1.0, Effective January 2025
Thank you for using Mabel! This policy explains how we process personal data. Please read carefully to understand our practices and your rights. By using our website or providing personal data, you acknowledge processing as described here and as required by UK GDPR and Data Protection Act 2018.
Who We Are
Data Controller: Mabel Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
DPO Contact: info@mabelcare.com
ICO Registration: [ICO NUMBER]
What Information Do We Collect?
We may collect personal data about you (a "Contact") or individuals seeking care services (a "Service User"). Sometimes these are the same person.
We may collect and process the following personal data:
| Personal Data | Purpose | Data Subjects | Lawful Basis |
|---|---|---|---|
| Contact information (name, email, phone, preferences) | To enable contact regarding care options | Contacts, Service Users | Consent, Legitimate Interests, Contract |
| Address, preferred care location | To recommend suitable care services | Contacts, Service Users | Consent, Legitimate Interests, Contract |
| Age, gender, relationship status | To recommend suitable care services | Service Users | Consent, Legitimate Interests, Contract |
| Call recordings | Training and monitoring | Contacts, Service Users, Care Partner staff | Consent, Legitimate Interests |
| Communications data | Additional communication channels | All users | Legitimate Interests |
| Usage data (IP address, browser, device, sessions) | Service improvement | Contacts, Service Users | Consent, Legitimate Interests |
| Feedback and surveys | Service improvement | All users | Consent, Legitimate Interests |
Special Category Personal Data
| Personal Data | Purpose | Data Subjects | Lawful Basis |
|---|---|---|---|
| Health data (care requirements) | Recommend suitable care options | Service Users | Explicit Consent, Provision of health/care services, Vital interests |
| Call recordings with health data | Recommend care options and service functioning | Contacts, Service Users | Explicit Consent, Provision of health/care services, Vital interests |
| Care services received | Confirm service fulfilment | Service Users | Explicit Consent, Provision of health/care services, Vital interests |
How Your Personal Data is Collected
Personal data may be collected when you:
- Visit our website and complete forms
- Request brochures or information
- Call telephone numbers on our website
- Use our chat or messaging features
Telephone numbers are managed and recorded by Mabel for training and monitoring purposes.
Why Do We Collect and Process Personal Data?
We collect personal data to:
- Provide appropriate care services and information
- Personalise your experience
- Improve our Platform and services
- Monitor Care Provider outreach
- Advertise care options via email, SMS, phone, and post
- Seek feedback
- Keep systems safe and secure
- Understand customer trends
- Test software and develop features
- Create anonymised analytics
- Defend legal claims and investigate complaints
- Understand marketing effectiveness
We may also process data to comply with legal obligations including data protection, health and safety, and fraud investigations.
How Long Do We Retain Personal Data?
We retain personal data only as long as needed or legally required. Generally, this is six (6) years following your last interaction. Call recordings are deleted after six (6) months.
You can request deletion of your data, which we'll complete within one month.
Anonymised and aggregated data may be kept indefinitely for analytics purposes.
Who Do We Share Personal Data With?
We may share personal data with:
- Care providers and home care agencies
- Software suppliers and subcontractors
- Analytics and search providers
- Social media platforms for advertising
- Customer survey providers
These parties are contractually required to access data only for specific purposes and maintain confidentiality.
We will also disclose data:
- In business sales or acquisitions
- To group companies
- To comply with legal obligations
- To protect rights, property, or safety
Calls and Call Recording
Telephone numbers provided by Mabel are connected and recorded for training and monitoring. By using these numbers, you consent to recording and storage on secure UK/EEA servers.
Data Storage and Security
We take security seriously. All information is encrypted and stored on secure servers using SSL certificates. You're responsible for keeping passwords confidential.
International Transfers
Data is stored on secure UK and EEA servers. Any transfers outside the UK use appropriate safeguards including standard contractual clauses.
Your Rights
Under Data Protection Legislation, you have rights to:
- Be informed about processing
- Object to processing for marketing or legitimate interests
- Restrict processing
- Object to automated decision-making
- Access your personal data
- Rectify inaccurate data
- Erasure of personal data
- Data portability
Contact info@mabelcare.com to exercise these rights.
Complaints
For issues or complaints, contact info@mabelcare.com. You may also complain to the Information Commissioner's Office: https://ico.org.uk/make-a-complaint/
Cookies
Our Platform uses cookies as set out in our Cookie Policy.
Changes
This policy may be updated. Check regularly for changes.
Contact Us
Questions should be emailed to info@mabelcare.com.